MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01672nam a22003855i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20698719 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200307122537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181005s2019 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781526450012 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
9781526450005 (hardback : alk. paper) |
|
|---|
| International Standard Book Number |
9781526471079 (epub2) |
|
|---|
| International Standard Book Number |
9781526471062 (web pdf) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
JRU Library |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
.Se495 2019 4thed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sethna, Zubin, |
| Relator term |
author. |
| 9 (RLIN) |
139289 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour / |
| Statement of responsibility, etc. |
Zubin Sethna, Jim Blythe. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, CA : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Pub., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1903 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 549 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 533-537) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Price |
0.00 |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
82157 |
| Topical term or geographic name as entry element |
Consumer behaviour. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blythe, Jim, |
| Relator term |
author. |
| 9 (RLIN) |
139290 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
ibc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print Materials |