Consumer behaviour /
Sethna, Zubin,
Consumer behaviour / Zubin Sethna, Jim Blythe. - 4th edition. - xvi, 549 pages : color illustrations ; 24 cm
Includes bibliographical references (pages 533-537) and index.
"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
Adult
Text in English
9781526450012 (pbk. : alk. paper) 9781526450005 (hardback : alk. paper) 9781526471079 (epub2) 9781526471062 (web pdf)
Consumer behaviour.
658.8342 / .Se495 2019 4thed.
Consumer behaviour / Zubin Sethna, Jim Blythe. - 4th edition. - xvi, 549 pages : color illustrations ; 24 cm
Includes bibliographical references (pages 533-537) and index.
"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
Adult
Text in English
9781526450012 (pbk. : alk. paper) 9781526450005 (hardback : alk. paper) 9781526471079 (epub2) 9781526471062 (web pdf)
Consumer behaviour.
658.8342 / .Se495 2019 4thed.