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Marketing management: a strategic decision-making approach / John W. Mullins...[et.al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Publisher: MA : McGraw-Hill, c2005.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.82/M961 2005.

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Product management / Donald R. Lehmann, Russel S. Winer. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Publisher: MA : McGraw-Hill, c2005.
Availability: Items available for loan: Main Library (1)Call number: 658.56/L523 2005.

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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Publisher: MA : McGraw-Hill, c2005.
Availability: Items available for loan: Main Library (1)Call number: 658.8/P455 2005.

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