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		New products management / Merle Crawford, University of Michigan - Emeritus, Anthony Di Benedetto, Temple University. by Crawford, Merle, 1924-2012 [author.] Benedetto, Anthony Di [author.] Series: McGraw-Hill series in marketing Edition: Eleventh, McGraw-Hill International edition. Publisher: New York : McGraw-Hill Education, [2015]Copyright date: copyright 2015 Availability: Items available for loan: Graduate School Library (1)Call number: 658.575 .C899 2015. Place hold Add to cart (remove)
		International marketing / Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine. by Cateora, Philip R [author.] Gilly, Mary C [author.] Graham, John L [author.] Series: McGraw-Hill series in marketing Edition: Sixteenth edition ; McGraw-Hill International Student Edition. Publisher: New York : McGraw-Hill Education, 2015 Availability: Not available: Graduate School Library: In transit (1). Place hold Add to cart (remove)

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