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New products management / Merle Crawford, University of Michigan - Emeritus, Anthony Di Benedetto, Temple University.

By: Contributor(s): Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill Education, [2015]Copyright date: copyright 2015Edition: Eleventh, McGraw-Hill International editionDescription: xx, 588 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259254345
Subject(s): DDC classification:
  • 658.575 .C899
Summary: "Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of this book." -- From Amazon.com
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library Master in Business Administration 658.575 .C899 2015 (Browse shelf(Opens below)) Available 0114317

Includes index.

"Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of this book." -- From Amazon.com

Text in English.

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