New products management / Merle Crawford, University of Michigan - Emeritus, Anthony Di Benedetto, Temple University.
Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill Education, [2015]Copyright date: copyright 2015Edition: Eleventh, McGraw-Hill International editionDescription: xx, 588 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9781259254345
- 658.575 .C899
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Master in Business Administration | 658.575 .C899 2015 (Browse shelf(Opens below)) | Available | 0114317 |
Includes index.
"Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of this book." -- From Amazon.com
Text in English.
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