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		Advertising and integrated brand promotion / Thomas Clayton O'Guinn (Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison), Chris T. Allen (Arthur Beerman Professor of Marketing, University of Cincinnati), Angeline Close Scheinbaum (Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations), Richard J. Semenik (Professor Emeritus of Marketing, Montana State University). by O'Guinn, Thomas Clayton [author.] Allen, Chris T [author.] Scheinbaum, Angeline Close [author.] Semenik, Richard J [author.] Edition: Eighth edition. Copyright date: Boston, MA, USA : Cengage, c2019 Availability: Not available: Main Library: Checked out (1). Place hold Add to cart (remove)
		Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 4th ed. Thomson Asian ed. Publisher: Singapore : Thomson Learning Asia, [2008]Copyright date: copyright 2008 Availability: Items available for loan: Main Library (1)Call number: 659.1/N999 2008. Place hold Add to cart (remove)

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