Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.
Publisher: Singapore : Thomson Learning Asia, [2008]Copyright date: copyright 2008Edition: 4th ed. Thomson Asian edDescription: xlviii, 781 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 978-981-4239-60-8
- 659.1 N999
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 659.1/N999 2008 (Browse shelf(Opens below)) | Available | 0100938 |
Has index.
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