How brands become icons: the principles of cultural branding / Douglas B. Holt.
Publisher: IN: Macmillan, [2003]Copyright date: copyright 2003Description: xiii, 265p.; 24 cmContent type:- text
- unmediated
- volume
- 1-57851-774-5
- 658.827 H758
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.827/H758 2003 (Browse shelf(Opens below)) | Available | 0090672 |
Includes bibliographical references and index.
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