How brands become icons: (Record no. 90579)

MARC details
000 -LEADER
fixed length control field 00958nam a2200325Ii 4500
001 - CONTROL NUMBER
control field 1646
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161023092058.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050505s2003 us-||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 90579
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Holt, Douglas B.
9 (RLIN) 65581
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number H758
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1-57851-774-5
245 ## - TITLE STATEMENT
Title How brands become icons:
Remainder of title the principles of cultural branding /
Statement of responsibility, etc. Douglas B. Holt.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture IN:
Name of producer, publisher, distributor, manufacturer Macmillan,
Date of production, publication, distribution, manufacture, or copyright notice [2003]
Date of production, publication, distribution, manufacture, or copyright notice copyright 2003
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 265p.;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 58199
Topical term or geographic name as entry element Business names.
9 (RLIN) 65582
Topical term or geographic name as entry element Popular culture.
9 (RLIN) 45193
Topical term or geographic name as entry element GENERAL MANAGEMENT
9 (RLIN) 23003
959 ## -
-- 04/30/2005&
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Print Materials
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library General Circulation 04/30/2005 Purchased 2504.00         658.827/H758 2003 0090672 10/05/2011 0.00 10/05/2011 Print Materials