Cultural heritage tourism : 5 steps for sucess and sustainability / Cheryl M. Hargrove.
Series: American Association for State and Local History book seriesPublisher: Lanham, Maryland : Rowman & Littlefield, 2017Copyright date: c2017Description: xxvi, 377 pages : illustrations (black and white) ; 26 cmContent type:- text
- unmediated
- volume
- 9781442278820 (cloth)
- 9781442278837 (pbk.)
- 910.684 .H279 2017
- G156.5.H47 H366 2017
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Hotel Restaurant Management | 910.684 .H279 2017 (Browse shelf(Opens below)) | Available | 0122136 |
Includes bibliographical references and index.
"Cultural Heritage Tourism: Five Steps for Success and Sustainability is a must-read for any intrepid leader interested in leveraging local cultural heritage resources to drive tourism. Cheryl Hargrove has written the definitive guide for communities that want to preserve and share their cultural heritage with the world while managing them responsibly for future generations. Through her step-by-step methodology, she clearly defines the travel segment and provides strategies to engage stakeholders and develop authentic travel experiences as well as ideas for marketing cultural heritage resources and ensuring their sustainability." --Provided by publisher
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Text in English
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