Cultural heritage tourism :
Hargrove, Cheryl M.,
Cultural heritage tourism : 5 steps for sucess and sustainability / Cheryl M. Hargrove. - xxvi, 377 pages : illustrations (black and white) ; 26 cm. - American Association for State and Local History book series .
Includes bibliographical references and index.
"Cultural Heritage Tourism: Five Steps for Success and Sustainability is a must-read for any intrepid leader interested in leveraging local cultural heritage resources to drive tourism. Cheryl Hargrove has written the definitive guide for communities that want to preserve and share their cultural heritage with the world while managing them responsibly for future generations. Through her step-by-step methodology, she clearly defines the travel segment and provides strategies to engage stakeholders and develop authentic travel experiences as well as ideas for marketing cultural heritage resources and ensuring their sustainability." --Provided by publisher
Adult
Text in English
9781442278820 (cloth) 9781442278837 (pbk.)
Heritage tourism.
G156.5.H47 / H366 2017
910.684 / .H279 2017
Cultural heritage tourism : 5 steps for sucess and sustainability / Cheryl M. Hargrove. - xxvi, 377 pages : illustrations (black and white) ; 26 cm. - American Association for State and Local History book series .
Includes bibliographical references and index.
"Cultural Heritage Tourism: Five Steps for Success and Sustainability is a must-read for any intrepid leader interested in leveraging local cultural heritage resources to drive tourism. Cheryl Hargrove has written the definitive guide for communities that want to preserve and share their cultural heritage with the world while managing them responsibly for future generations. Through her step-by-step methodology, she clearly defines the travel segment and provides strategies to engage stakeholders and develop authentic travel experiences as well as ideas for marketing cultural heritage resources and ensuring their sustainability." --Provided by publisher
Adult
Text in English
9781442278820 (cloth) 9781442278837 (pbk.)
Heritage tourism.
G156.5.H47 / H366 2017
910.684 / .H279 2017