Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line /
Amsterdam, United Kingdom : Morgan Kaufmann is an imprint of Elsevier, c2015Description: xxii, 374 pages : illustrations (black and white) ; 24 cmContent type:- text
- unmediated
- volume
- 9780128006351
- 006.31201422 .F919 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 006.31201422 .F919 2015 (Browse shelf(Opens below)) | Available | 0117738 |
Includes index.
"Improving the User Experience through Practical Data Analytics show you how to make design decisions based on data-not hunches. The authors help the UX (User Experience) researcher recognize the enormous potential of user data that is collected as a natural-by-product of routine UX research methods, such as moderated and unmoderated usability tests, surveys, task analyses, card sorting, contextual inquiries, interviews, focus groups, and more. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data." --Provided by publisher.
Adult
Text in English
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