MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01591nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170503130031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170307b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780128006351 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
JRU Library |
| Description conventions |
rda |
| Language of cataloging |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
006.31201422 |
| Item number |
.F919 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fritz, Mike |
| Relator term |
author. |
| 9 (RLIN) |
123808 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Improving the user experience through practical data analytics : |
| Remainder of title |
gain meaningful insight and increase your bottom line / |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
Morgan Kaufmann is an imprint of Elsevier, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 374 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Improving the User Experience through Practical Data Analytics show you how to make design decisions based on data-not hunches. The authors help the UX (User Experience) researcher recognize the enormous potential of user data that is collected as a natural-by-product of routine UX research methods, such as moderated and unmoderated usability tests, surveys, task analyses, card sorting, contextual inquiries, interviews, focus groups, and more. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data." --Provided by publisher. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
65703 |
| Topical term or geographic name as entry element |
Data mining. |
|
|---|
| Topical term or geographic name as entry element |
Quantitative research. |
| 9 (RLIN) |
90680 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Paul D., |
| Relator term |
author. |
| 9 (RLIN) |
123809 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print Materials |