Selling : building partnerships / Stephen B. Castleberry, University of Minnesota Duluth, John F. Tanner, Jr., Baylor University
Publisher: New York : McGraw-Hill Education, [2014]Copyright date: copyright 2014Edition: Ninth editionDescription: xxviii, 496 pages, (46 various pagings) : illustrations chiefly color ; 26 cmContent type:- text
- unmediated
- volume
- 9780077861001
- 0077861000
- 658.85 .C353
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.85 .C353 2014 (Browse shelf(Opens below)) | Available | 0113452 |
Includes bibliographical references and index.
Emphasizes throughout the need for salespeople to be flexible and to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies.
Text in English.
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