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Selling : building partnerships / Stephen B. Castleberry, University of Minnesota Duluth, John F. Tanner, Jr., Baylor University

By: Contributor(s): Publisher: New York : McGraw-Hill Education, [2014]Copyright date: copyright 2014Edition: Ninth editionDescription: xxviii, 496 pages, (46 various pagings) : illustrations chiefly color ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780077861001
  • 0077861000
Subject(s): DDC classification:
  • 658.85 .C353
Summary: Emphasizes throughout the need for salespeople to be flexible and to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies.
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Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.85 .C353 2014 (Browse shelf(Opens below)) Available 0113452

Includes bibliographical references and index.

Emphasizes throughout the need for salespeople to be flexible and to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies.

Text in English.

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