Image from Google Jackets

The PR professional's handbook : powerful, practical communications / Caroline Black, highly experienced communications professional.

By: Series: PR in practice | Gregory, Anne, series editor ; Publisher: London : Kogan Page, [2014]Description: 366 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749468422
  • 9780749468439
Subject(s): DDC classification:
  • 659.2 .B627
Summary: The PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organizations, key communications channels and creativity.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Reference Main Library Reference 659.2 .B627 2014 (Browse shelf(Opens below)) Not for loan 0113390

Includes bibliographical references and index.

The PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organizations, key communications channels and creativity.

Text in English.

There are no comments on this title.

to post a comment.