The PR professional's handbook : powerful, practical communications / Caroline Black, highly experienced communications professional.
Series: PR in practice | Gregory, Anne, series editor ; Publisher: London : Kogan Page, [2014]Description: 366 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780749468422
- 9780749468439
- 659.2 .B627
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Main Library Reference | 659.2 .B627 2014 (Browse shelf(Opens below)) | Not for loan | 0113390 |
Includes bibliographical references and index.
The PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organizations, key communications channels and creativity.
Text in English.
There are no comments on this title.