MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01509nam a22003377i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
JRU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170607151537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140909t xxu||||| |||| 00| 0 eng d[2014] |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| LC control number |
178644 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749468422 |
|
|---|
| International Standard Book Number |
9780749468439 |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| Transcribing agency |
|
| Language of cataloging |
eng |
|
|---|
| Description conventions |
rda |
| Language of cataloging |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
.B627 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Black, Caroline |
| 9 (RLIN) |
113728 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The PR professional's handbook : |
| Remainder of title |
powerful, practical communications / |
| Statement of responsibility, etc. |
Caroline Black, highly experienced communications professional. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
366 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
PR in practice |
| 9 (RLIN) |
8293 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organizations, key communications channels and creativity. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Form subdivision |
Handbooks, manuals etc. |
| 9 (RLIN) |
113729 |
|
|---|
| Topical term or geographic name as entry element |
Communication in organizations |
| Form subdivision |
Handbooks, manuals etc. |
| 9 (RLIN) |
113730 |
|
|---|
| Topical term or geographic name as entry element |
Business communications |
| Form subdivision |
Handbooks, manuals etc. |
| 9 (RLIN) |
113731 |
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gregory, Anne, series editor |
| 9 (RLIN) |
8294 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Reference |
| Classification part |
659.2 |
| Item part |
.B627 |
| Call number prefix |
R |
| Call number suffix |
2014 |