From idea to success : the Dartmouth entrepreneurial network’s guide for start-ups / Gregg Fairbrothers and Tessa M. Winter.
Publisher: New York : McGraw-Hill, 2011Description: xviii, 392 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780071760799
- 658.11 .F164
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.11 .F164 2011 (Browse shelf(Opens below)) | Available | 0110294 |
Has index.
Introduction: the entrepreneur will save us? -- The framework -- Who is the entrepreneur? -- The right words to say -- What’s the idea? -- Thinking about the market -- Intellectual property and licensing -- Risk -- Building your idea -- Building a business plan -- The founding team -- Building boards -- Employees and other people resources -- The competition -- Financing -- The law -- Nonprofits and social entrepreneurship -- Managing the company -- Everything is negotiable! -- On sales and selling -- Communication -- Leaders decide -- Accounting and money management -- Correcting your course -- Growing -- Liquidity events.
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