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How brands become icons: the principles of cultural branding / Douglas B. Holt.

By: Publisher: IN: Macmillan, [2003]Copyright date: copyright 2003Description: xiii, 265p.; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1-57851-774-5
Subject(s): DDC classification:
  • 658.827 H758
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.827/H758 2003 (Browse shelf(Opens below)) Available 0090672

Includes bibliographical references and index.

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