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Consumer behaviour / Zubin Sethna, Jim Blythe.

By: Contributor(s): Publisher: Thousand Oaks, CA : SAGE Pub., 2019Edition: 4th editionDescription: xvi, 549 pages : color illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781526450012 (pbk. : alk. paper)
  • 9781526450005 (hardback : alk. paper)
  • 9781526471079 (epub2)
  • 9781526471062 (web pdf)
Subject(s): DDC classification:
  • 658.8342 .Se495 2019 4thed.
Summary: "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Print Materials Main Library General Circulation Non-fiction 658.8342 .Se495 2019 4thed. (Browse shelf(Opens below)) Available 0124034
Browsing Main Library shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.83 .T531 2017 Marketing research / 658.834 .C758 2018 Consumer behavior / 658.8342 .M817 2019 3rded. Consumer behavior and culture : 658.8342 .Se495 2019 4thed. Consumer behaviour / 658.85 .C353 2019 Selling : building partnerships / 658.85 .F996 2019 [13thed.] ABC's of relationship selling through service / 658.85 .In54 2020 Sell 6 :

Includes bibliographical references (pages 533-537) and index.

"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.

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