Principles of marketing / Cynthia A. Zarate.
Publisher: Quezon City, Philippines : C&E Publishing Incorporated, 2014Description: xiii, 113 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9789719802181
- 658.8 .Z36
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Filipiniana Section | 658.8 .Z36 2014 (Browse shelf(Opens below)) | Available | 0115213 |
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658.8 .G243 2007 Out of the box : | 658.8 .G243 2013 Out of the box : marketing principles that work and make sense : | 658.8 .G573 2010 Fundamentals of marketing in the Philippine setting / | 658.8 .Z36 2014 Principles of marketing / | 658.8 G573 2012 Marketing plan : | 658.81 Sa163 2010 Sales management / | 658.834 .H867 2013 Consumer behavior in the 21st century / |
Includes bibliographical references and index.
"Principles of Marketing is a work-textbook intended for Business Administration students. The book aims to enhance students' knowledge of the basic principles and foundations of marketing, with emphasis on the 4 Ps, namely product, price, placement and promotion. The book also tackles marketing practices and trends in the Philippines and in the world. Each chapter ends with belief articles on the world's top global brands, most reputable companies and well-loved Filipino advertisements." -- Provided by publisher.
Preface
Text in English
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