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Principles of marketing / Cynthia A. Zarate.

By: Publisher: Quezon City, Philippines : C&E Publishing Incorporated, 2014Description: xiii, 113 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789719802181
Subject(s): DDC classification:
  • 658.8 .Z36
Summary: "Principles of Marketing is a work-textbook intended for Business Administration students. The book aims to enhance students' knowledge of the basic principles and foundations of marketing, with emphasis on the 4 Ps, namely product, price, placement and promotion. The book also tackles marketing practices and trends in the Philippines and in the world. Each chapter ends with belief articles on the world's top global brands, most reputable companies and well-loved Filipino advertisements." -- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library Filipiniana Section 658.8 .Z36 2014 (Browse shelf(Opens below)) Available 0115213

Includes bibliographical references and index.

"Principles of Marketing is a work-textbook intended for Business Administration students. The book aims to enhance students' knowledge of the basic principles and foundations of marketing, with emphasis on the 4 Ps, namely product, price, placement and promotion. The book also tackles marketing practices and trends in the Philippines and in the world. Each chapter ends with belief articles on the world's top global brands, most reputable companies and well-loved Filipino advertisements." -- Provided by publisher.

Preface

Text in English

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