Principles of marketing / Cynthia A. Zarate.
Publisher: Quezon City, Philippines : C&E Publishing Incorporated, 2014Description: xiii, 113 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9789719802181
- 658.8 .Z36
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Filipiniana Section | 658.8 .Z36 2014 (Browse shelf(Opens below)) | Available | 0115213 |
Includes bibliographical references and index.
"Principles of Marketing is a work-textbook intended for Business Administration students. The book aims to enhance students' knowledge of the basic principles and foundations of marketing, with emphasis on the 4 Ps, namely product, price, placement and promotion. The book also tackles marketing practices and trends in the Philippines and in the world. Each chapter ends with belief articles on the world's top global brands, most reputable companies and well-loved Filipino advertisements." -- Provided by publisher.
Preface
Text in English
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