Managing customers as investments: The strategic value of customers in the long run / Sunil GTupta and Donald R. Lehmann.
Publisher: NJ : Wharton school pub, [2005]Copyright date: copyright 2005Description: xvii, 205 pages ; 24 cmContent type:- text
- unmediated
- volume
- 0-13-142895-0
- 658.812 G977
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library Institute of Technology Based Learning | 658.812 G977 2005 (Browse shelf(Opens below)) | Available | 0125584 | ||
| Print Materials | Main Library General Circulation | 658.812/G977 2005 (Browse shelf(Opens below)) | Available | 0091777 |
Browsing Main Library shelves, Shelving location: General Circulation Close shelf browser (Hides shelf browser)
| 659.2 /N558 2005 Public relations writing : | 659.152 /Si622 2005 Powerful exhibit marketing : | 658.81/L665 2005 Guerilla marketing for consultants: | 658.812/G977 2005 Managing customers as investments: | 381.4/F686 2004 Food supply chain management / | 658.4092/K29 2004 Bad leadership: | 959.05322/C761 2004 Contemporary southeast asia: |
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