Delivering effective social customer service :

Blunt, Carolyn , 1976-

Delivering effective social customer service : How to redefine the way you manage customer experience and your corporate reputation / Carolyn Blunt and Martin Hill-Wilson. - xii, 238 pages, 8 unnumbered pages of

Includes index.

"Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed." -- From back cover.




Text in English.

9781118662670 9781118662656 (ebk) 9781118770566 (ebk)


Customer services.
Customer relations--Management.
Consumer satisfaction.

658.812 / .B569 [2013]