Ted Levitt on marketing.
Series: A Harvard business review paperback 504 Includes bibliographical references and index | Harvard business review paperback seriesBoston, Mass. : Harvard Business School Pub., c2006Boston, Mass. : Harvard Business School Pub., c2006Description: viii, 226 p. : ill. ; 24 cmISBN:- 9781422102060
Contents:
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : the poetry of becoming -- Creativity is not enough -- Marketing myopia.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 658.8/L666 2006 (Browse shelf(Opens below)) | Available | 0099845 |
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : the poetry of becoming -- Creativity is not enough -- Marketing myopia.
There are no comments on this title.
Log in to your account to post a comment.