MARC details
000 -LEADER |
fixed length control field |
01359nam a2200325Ia 4500 |
001 - CONTROL NUMBER |
control field |
10397 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
JRU |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080613s2006 ph-||||| |||| 00| 0 eng d |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Levitt, Theodore,d1925- |
9 (RLIN) |
90090 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
LC control number |
135697 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781422102060 |
245 ## - TITLE STATEMENT |
Title |
Ted Levitt on marketing. |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston, Mass. : |
Name of producer, publisher, distributor, manufacturer |
Harvard Business School Pub., |
Date of production, publication, distribution, manufacture, or copyright notice |
c2006. |
|
Place of production, publication, distribution, manufacture |
Boston, Mass. : |
Name of producer, publisher, distributor, manufacturer |
Harvard Business School Pub., |
Date of production, publication, distribution, manufacture, or copyright notice |
c2006. |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
|
Item number |
|
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 226 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
490 ## - SERIES STATEMENT |
Series statement |
A Harvard business review paperback 504 |
-- |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : the poetry of becoming -- Creativity is not enough -- Marketing myopia. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
24325 |
|
Topical term or geographic name as entry element |
GENERAL MANAGEMENT |
9 (RLIN) |
23003 |
951 ## - EQUIVALENCE OR CROSS-REFERENCE--GEOGRAPHIC NAME/AREA NAME [OBSOLETE] [CAN/MARC only] |
Geographic name |
Ph |
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Harvard business review paperback series. |
9 (RLIN) |
65084 |
959 ## - |
-- |
04/30/2008& |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Print Materials |
Source of classification or shelving scheme |
Dewey Decimal Classification |