Ted Levitt on marketing. (Record no. 135697)

MARC details
000 -LEADER
fixed length control field 01359nam a2200325Ia 4500
001 - CONTROL NUMBER
control field 10397
003 - CONTROL NUMBER IDENTIFIER
control field JRU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080613s2006 ph-||||| |||| 00| 0 eng d
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore,d1925-
9 (RLIN) 90090
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 135697
040 ## - CATALOGING SOURCE
Transcribing agency
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422102060
245 ## - TITLE STATEMENT
Title Ted Levitt on marketing.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Mass. :
Name of producer, publisher, distributor, manufacturer Harvard Business School Pub.,
Date of production, publication, distribution, manufacture, or copyright notice c2006.
Place of production, publication, distribution, manufacture Boston, Mass. :
Name of producer, publisher, distributor, manufacturer Harvard Business School Pub.,
Date of production, publication, distribution, manufacture, or copyright notice c2006.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number
300 ## - PHYSICAL DESCRIPTION
Extent viii, 226 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement A Harvard business review paperback 504
-- Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : the poetry of becoming -- Creativity is not enough -- Marketing myopia.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 24325
Topical term or geographic name as entry element GENERAL MANAGEMENT
9 (RLIN) 23003
951 ## - EQUIVALENCE OR CROSS-REFERENCE--GEOGRAPHIC NAME/AREA NAME [OBSOLETE] [CAN/MARC only]
Geographic name Ph
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Harvard business review paperback series.
9 (RLIN) 65084
959 ## -
-- 04/30/2008&
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Print Materials
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library General Circulation 04/30/2008 Purchased 0.00         658.8/L666 2006 0099845 10/06/2011 0.00 10/06/2011 Print Materials