Asking questions : the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Brian Wansink, Seymour Sudman.
Publisher: San Francisco : Jossey-Bass, [2004]Copyright date: copyright 2004Edition: Rev. edDescription: xvi, 246 pages ; 23 cmContent type:- text
- unmediated
- volume
- 0787970883
- 300.723 B798 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Main Library Reference | 300.723/B798 2004 (Browse shelf(Opens below)) | Not for loan | 0094258 |
Earlier edition by Sudman and Bradburn with Sudman named first. 504 Includes bibliographical references pages and index.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
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