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Asking questions : the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Brian Wansink, Seymour Sudman.

By: Contributor(s): Publisher: San Francisco : Jossey-Bass, [2004]Copyright date: copyright 2004Edition: Rev. edDescription: xvi, 246 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0787970883
Subject(s): DDC classification:
  • 300.723 B798 2004
Contents:
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Main Library Reference 300.723/B798 2004 (Browse shelf(Opens below)) Not for loan 0094258

Earlier edition by Sudman and Bradburn with Sudman named first. 504 Includes bibliographical references pages and index.

The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.

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