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Business marketing : connecting strategy, relatinships and learning / F. Robert Dwyer and John F. Tanner. by Series: McGraw-Hill/Irwin series in Marketing
Edition: 4th ed.
Publisher: Boston, MA : McGraw-Hill, [2009]Copyright date: copyright 2009
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/D993 2009.

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Marketing management: a strategic decision-making approach / John W. Mullins...[et.al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Publisher: MA : McGraw-Hill, c2005.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.82/M961 2005.

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