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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

By: Contributor(s): Series: McGraw-Hill/Irwin series in marketingPublisher: MA : McGraw-Hill, c2005.Edition: 15th edDescription: xli, 793 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0-07-252523-1
Subject(s): DDC classification:
  • 658.8 P455
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8/P455 2005 (Browse shelf(Opens below)) Available 0092361

Has index.

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