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Principles of marketing / AB Ilano

By: Series: BIZ - ACCT seriesPublisher: Manila, Philippines : Rex Book Store, 2016Edition: 2016 editionDescription: xviii, 342 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789712378461
Subject(s): DDC classification:
  • 658.8 .Il27 2016
Summary: "Principles of Marketing strives to provide the first step toward developing the professional marketers that our country needs. It seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises. This textbook offers Philippine case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities." -- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library Senior High School - Filipiniana 658.8 .Il27 2016 c.2 (Browse shelf(Opens below)) Available 0117156
Print Materials Main Library Senior High School - Filipiniana 658.8 .Il27 2016 (Browse shelf(Opens below)) Available 0116489

Kto12 -- Cover

Includes bibliographical references (pages 329-332) and index

"Principles of Marketing strives to provide the first step toward developing the professional marketers that our country needs. It seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises. This textbook offers Philippine case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities." -- Provided by publisher.

Adult

Text in English

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