Principles of marketing / AB Ilano
Series: BIZ - ACCT seriesPublisher: Manila, Philippines : Rex Book Store, 2016Edition: 2016 editionDescription: xviii, 342 pages ; 26 cmContent type:- text
- unmediated
- volume
- 9789712378461
- 658.8 .Il27 2016
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Senior High School - Filipiniana | 658.8 .Il27 2016 c.2 (Browse shelf(Opens below)) | Available | 0117156 | ||
Print Materials | Main Library Senior High School - Filipiniana | 658.8 .Il27 2016 (Browse shelf(Opens below)) | Available | 0116489 |
Kto12 -- Cover
Includes bibliographical references (pages 329-332) and index
"Principles of Marketing strives to provide the first step toward developing the professional marketers that our country needs. It seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises. This textbook offers Philippine case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities." -- Provided by publisher.
Adult
Text in English
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