Principles of marketing / (Record no. 182492)

MARC details
000 -LEADER
fixed length control field 01350nam a22003137i 4500
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170607143013.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160520t2016 xxu||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 182492
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712378461
040 ## - CATALOGING SOURCE
Description conventions rda
Language of cataloging eng
Original cataloging agency JRU
Transcribing agency JRU Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number .Il27 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ilano, AB
9 (RLIN) 120740
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. AB Ilano
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Manila, Philippines :
Name of producer, publisher, distributor, manufacturer Rex Book Store,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
250 ## - EDITION STATEMENT
Edition statement 2016 edition
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 342 pages ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title BIZ - ACCT series
9 (RLIN) 15268
500 ## - GENERAL NOTE
General note Kto12 -- Cover
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 329-332) and index
520 ## - SUMMARY, ETC.
Summary, etc. "Principles of Marketing strives to provide the first step toward developing the professional marketers that our country needs. It seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises. This textbook offers Philippine case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities." -- Provided by publisher.
521 ## - TARGET AUDIENCE NOTE
Target audience note Adult
546 ## - LANGUAGE NOTE
Language note Text in English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 24325
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Dewey Decimal Classification     Main Library Main Library Senior High School - Filipiniana 05/16/2016 Turned-over HS Office 7     658.8 .Il27 2016 0116489 01/30/2018 01/26/2018 05/20/2016 Print Materials
  Dewey Decimal Classification     Main Library Main Library Senior High School - Filipiniana 11/22/2016 Donation-Rex Book Store 8 6   658.8 .Il27 2016 c.2 0117156 03/05/2018 02/22/2018 05/20/2016 Print Materials