Principles of marketing / (Record no. 182492)
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000 -LEADER | |
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fixed length control field | 01350nam a22003137i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | JRU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170607143013.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160520t2016 xxu||||| |||| 00| 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
LC control number | 182492 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789712378461 |
040 ## - CATALOGING SOURCE | |
Description conventions | rda |
Language of cataloging | eng |
Original cataloging agency | JRU |
Transcribing agency | JRU Library |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | .Il27 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ilano, AB |
9 (RLIN) | 120740 |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc. | AB Ilano |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Manila, Philippines : |
Name of producer, publisher, distributor, manufacturer | Rex Book Store, |
Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
250 ## - EDITION STATEMENT | |
Edition statement | 2016 edition |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 342 pages ; |
Dimensions | 26 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | BIZ - ACCT series |
9 (RLIN) | 15268 |
500 ## - GENERAL NOTE | |
General note | Kto12 -- Cover |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (pages 329-332) and index |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "Principles of Marketing strives to provide the first step toward developing the professional marketers that our country needs. It seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises. This textbook offers Philippine case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities." -- Provided by publisher. |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | Adult |
546 ## - LANGUAGE NOTE | |
Language note | Text in English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 24325 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Print Materials |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Main Library | Main Library | Senior High School - Filipiniana | 05/16/2016 | Turned-over HS Office | 7 | 658.8 .Il27 2016 | 0116489 | 01/30/2018 | 01/26/2018 | 05/20/2016 | Print Materials | ||||||
Dewey Decimal Classification | Main Library | Main Library | Senior High School - Filipiniana | 11/22/2016 | Donation-Rex Book Store | 8 | 6 | 658.8 .Il27 2016 c.2 | 0117156 | 03/05/2018 | 02/22/2018 | 05/20/2016 | Print Materials |