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Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml and Mary JO Bitner. by
Edition: 3rd ed. Int'l ed.
Publisher: MA : McGraw-Hill, 2003
Availability: Items available for loan: Main Library (2)Call number: 658.8 Z48 2003, ...

Services marketing in asia; managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. by Publisher: Q.C. : JMress, c2002.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.812/L911 2002.

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