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Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml and Mary JO Bitner.

By: Contributor(s): Publisher: MA : McGraw-Hill, 2003Edition: 3rd ed. Int'l edDescription: xx, 668p.; 25cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0-07-247142-5
Subject(s): DDC classification:
  • 658.8 Z48
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 Z48 2003 (Browse shelf(Opens below)) Available 0086412
Print Materials Main Library General Circulation 658.8 Z48 2003 (Browse shelf(Opens below)) Available 0085673

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