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		Services marketing in asia; managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. by Lovelock, Christopher Wirtz, Jochen Keh, Hean Tat Publisher: Q.C. : JMress, c2002. Availability: Items available for loan: Graduate School Library (1)Call number: 658.812/L911 2002. Place hold Add to cart (remove)
		IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication / Don E. Schultz and Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F Publisher: MA : McGraw-Hill, c2003. Availability: Items available for loan: Main Library (1)Call number: 658.8/Sch387 2003. Place hold Add to cart (remove)

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