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		Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml and Mary JO Bitner. by Zeithaml, Valarie A Bitner, Mary JO Edition: 3rd ed. Int'l ed. Publisher: MA : McGraw-Hill, 2003 Availability: Items available for loan: Main Library (2)Call number: 658.8 Z48 2003, ... Place hold Add to cart (remove)
		IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication / Don E. Schultz and Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F Publisher: MA : McGraw-Hill, c2003. Availability: Items available for loan: Main Library (1)Call number: 658.8/Sch387 2003. Place hold Add to cart (remove)

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