Services marketing / Raymond P. Fisk, Steohen J. Grove, Joby John. [Professor of Marketing]
Pasig City, Philippines : Cengage Learning Asia Pte Ltd (Philippine Branch), 2014Edition: Fourth Philippine edition; 1st Philippine reprint 2014Description: xxiii, 261 pages ; 26 cmContent type:- text
- unmediated
- volume
- 9789814624541
- Services marketing : an interactive approach
- 658.8 .F539 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Filipiniana Section | 658.8 .F539 2014 (Browse shelf(Opens below)) | Available | 0119463 |
Includes index
"This edition is reprinted with license from South Western, a part of Cengage Learning, for sale ion the Philippines only." --Verso of title page
Services Marketing : An Interactive Approach, fourth edition, explores many ways that technology can improve the performance of a service organization. It examines the foundations of of services marketing and management issues specific to service organizations. The book maintains a strong global perspective through examples, graphics, and anecdotes related to services marketing in various countries, to multinational service firms, and to the international trade of services. The book includes three new vignettes. Every chapter also has at least three "Spotlights" to illustrate key chapter concepts. The end-of-chapter material includes "Internet Exercises," which point students to the Internet to research various concepts from the chapter.
Adult
Text in English
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