The Best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / Dr. Ned Roberto.
Manila, Philippines : REX Book Store, [2015]Edition: 2015 editionDescription: x, 286 pages ; 22 cmContent type:- text
- unmediated
- volume
- 9789712377471
- 658.8 .R642 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Filipiniana Section | 658.8 .R642 2015 (Browse shelf(Opens below)) | Available | 0121472 |
Replacement for e-Marketing by Leonardo R. Garcia. Accession no. 0103531
"The Best of Marketing Rx (For Entrepreneurs, Marketing Practitioners, and Marketing Students) is a collection of the most read MRx (Marketing Rx) columns from 2009 to the present. The collection includes Dr. Ned's responses to the emails and letters he received from readers asking about the latest emerging issues on marketing practices and theories. Included in this book are the columns relating to the more popular issues about market segmenting for business growing, innovation and entrepreneurship, marketing mix for both revenue productivity and profitability, social and development enterprise, and social marketing.
The Best of Marketing Rx regards it as an honor and a blessing to be able to reach not just businessmen and marketing practitioners but also marketing professors and students, non-profit sectors, micro-entrepreneurs, grassroots social enterprises, and corporate foundations, and help them in their social research projects with redeeming social value." --Pubisher's description
Adult
Text in English
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