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The Best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / Dr. Ned Roberto.

By: Manila, Philippines : REX Book Store, [2015]Edition: 2015 editionDescription: x, 286 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789712377471
Subject(s): DDC classification:
  • 658.8 .R642 2015
Summary: "The Best of Marketing Rx (For Entrepreneurs, Marketing Practitioners, and Marketing Students) is a collection of the most read MRx (Marketing Rx) columns from 2009 to the present. The collection includes Dr. Ned's responses to the emails and letters he received from readers asking about the latest emerging issues on marketing practices and theories. Included in this book are the columns relating to the more popular issues about market segmenting for business growing, innovation and entrepreneurship, marketing mix for both revenue productivity and profitability, social and development enterprise, and social marketing. The Best of Marketing Rx regards it as an honor and a blessing to be able to reach not just businessmen and marketing practitioners but also marketing professors and students, non-profit sectors, micro-entrepreneurs, grassroots social enterprises, and corporate foundations, and help them in their social research projects with redeeming social value." --Pubisher's description
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library Filipiniana Section 658.8 .R642 2015 (Browse shelf(Opens below)) Available 0121472

Replacement for e-Marketing by Leonardo R. Garcia. Accession no. 0103531

"The Best of Marketing Rx (For Entrepreneurs, Marketing Practitioners, and Marketing Students) is a collection of the most read MRx (Marketing Rx) columns from 2009 to the present. The collection includes Dr. Ned's responses to the emails and letters he received from readers asking about the latest emerging issues on marketing practices and theories. Included in this book are the columns relating to the more popular issues about market segmenting for business growing, innovation and entrepreneurship, marketing mix for both revenue productivity and profitability, social and development enterprise, and social marketing.

The Best of Marketing Rx regards it as an honor and a blessing to be able to reach not just businessmen and marketing practitioners but also marketing professors and students, non-profit sectors, micro-entrepreneurs, grassroots social enterprises, and corporate foundations, and help them in their social research projects with redeeming social value." --Pubisher's description

Adult

Text in English

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