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Brand driven: the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, and Lynn M. Parker. by Publisher: UK: Kogan Page., 2003
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827.L597 2003.

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The business of brands / Jon Miller and David Muir. by Publisher: New York : John Wiley, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827.M648 2004.

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