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Strategic brand management : building, measuring and managing brands / John Dixon.

Contributor(s): Series: Knowledge seriesCopyright date: Forest Hills, NY, USA : Willford Press, c2019Description: viii, 198 pages : color illustrations ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781682857083
Subject(s): DDC classification:
  • 658.5 .St898 2019
LOC classification:
  • HF5415.15 .S87 2019
Summary: "Strategic Brand Management: Building, Measuring and Managing Brands Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful." --Publisher's description
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Print Materials Main Library Master in Business Administration Non-fiction 658.5 .St898 2019 (Browse shelf(Opens below)) Available 0124314

Includes index.

Includes bibliographical references and index.

"Strategic Brand Management: Building, Measuring and Managing Brands

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful." --Publisher's description

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