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The new strategic brand management : advanced insights and strategic thinking /
Jean-Noel Kapferer
by
Kapferer, Jean-Noel
Edition:
5th ed.
Publisher:
London :
Kogan Page,
2012
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The new strategic brand management : advanced insights and strategic thinking /
Jean-Noel Kapferer
by
Kapferer, Jean-Noel
Edition:
5th ed.
Publisher:
London :
Kogan Page,
2012
Availability:
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Graduate School Library: In transit
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