Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Description: viii, 158 p. : ill. ; 24 cmISBN:- 0470012838
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.827/F699 2005 (Browse shelf(Opens below)) | Available | 0095221 |
Includes index.
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