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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

By: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Description: viii, 158 p. : ill. ; 24 cmISBN:
  • 0470012838
Subject(s): DDC classification:
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.827/F699 2005 (Browse shelf(Opens below)) Available 0095221

Includes index.

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