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Managing customers as investments: The strategic value of customers in the long run / Sunil GTupta and Donald R. Lehmann. by Publisher: NJ : Wharton school pub, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (2)Call number: 658.812/G977 2005, ...

151 quick ideas to get new customers / by Jerry R. Wilson. by Publisher: Franklin Lakes, NJ : Career Press, 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.812/W749 2005.

Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Publisher: N.Y.: John Wiley, 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8 /P424 2004.

Mastering the complex site: how to compete and win when the stakes are high! / Jeff Thull. by Publisher: N.J.: John Wiley, [2003]Copyright date: copyright 2003
Availability: Items available for loan: Main Library (1)Call number: 658.85/T534 2003.

Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba. by Publisher: Chicago : Dearborn, [2003]Copyright date: copyright 2003
Availability: Items available for loan: Main Library (1)Call number: 658.812 /M129 2003.

Managing the customer experience: turning customers into advocates / Shaun Smith and Joe Wheeler. by Publisher: London: Prentice Hall, [2002]Copyright date: copyright 2002
Availability: Not available: Graduate School Library: In transit (1).

Romancing the customer; maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott. by Publisher: N.Y.: John Wiley
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827/T288 2001.

Relationship marketing: text and cases / S. Shajahan. by Publisher: MA : McGraw-Hill, c2004.
Availability: Not available: Graduate School Library: In transit (1).

Relationship selling and sales management / Mark W. Johnston and Greg W. Marshall. by Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, c2005.
Availability: Items available for loan: Main Library (1)Call number: 658.85/J73 2005.

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