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The winning formula : market initiating products / Nobuyoshi Umezawa, translated from Japanese by Prem Motwani. by Publisher: New Dehli : Sterling, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/Um49 2004.

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The Product manager's field guide : practical tools, exercises, and resources for improved product management / Linda Gorchels. by Publisher: NY : McGtraw Hill, [2003]Copyright date: copyright 2003
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.5 /G661 2003.

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What were they thingking?: Marketing lessons I've learned from over 80,000 new - product innovations and idiocies / Robert M. McMath and Thom Forbes. by
Edition: 1st ed.
N.Y.: Times Business, 1998N.Y.: Times Business, 1998
Availability: Items available for loan: Main Library (1)Call number: 658.802/M167 1998.

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