What were they thingking?: Marketing lessons I've learned from over 80,000 new - product innovations and idiocies / Robert M. McMath and Thom Forbes.

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N.Y.: Times Business, 1998N.Y.: Times Business, 1998Edition: 1st edDescription: xvi, 240p.: ill.; 22cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library General Circulation	658.802/M167 1998 (Browse shelf(Opens below))	Available		0089374

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