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Handbook of marketing / edited by Barton A. Weitz and Robin Wensley. by Publisher: London : SaGE Pub.
Availability: Not available: Graduate School Library: Checked out (1).

Buzz... harness the power of influence and create demand/cMarian Salzman, Ira Matathia, Ann O'Reilly. by Publisher: N.Y.: John Wiley.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.834/Sa186 2003.

How customers think: essential insights into the mind of the market / Gerald Zaltman. by Publisher: IN: Macmillan.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8342/Z22 2003. Main Library (1)Call number: 658.8342/Z22 2003.

Services marketing in asia; managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. by Publisher: Q.C. : JMress, c2002.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.812/L911 2002.

User-friendly marketing research; how to use marketing research to make profitable decisions / Ned Roberto. by
Edition: 10th year anniversary edition
Publisher: Mla: Life Cycle Press Asia, c2006.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/R642 2006.

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