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Marketing : best practices / K. Douglas Hoffman...[et.al.]. by
Edition: 2nd ed.
Publisher: AU : Thomson Wadsworth, [2003]Copyright date: copyright 2003
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/M345 2003.

Managing the customer experience: turning customers into advocates / Shaun Smith and Joe Wheeler. by Publisher: London: Prentice Hall, [2002]Copyright date: copyright 2002
Availability: Not available: Graduate School Library: In transit (1).

Strategic marketing management : a means-end approach / Mark E. Parry. by Series: The McGraw-Hill Executive MBA seriesPublisher: MA : McGraw-Hill, [2002]Copyright date: copyright 2002
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/P265 2002.

Purple cow : transform your business by being remarkable / Seth Godinches by Publisher: New York : Penguin Books, [2002]Copyright date: copyright 2002
Availability: Items available for loan: Graduate School Library (1)Call number: 658.821 /G585 2002.

Best practices in international marketing / Ilkka A. Ronkainen and Michael R. Czinkota. by Publisher: Q.C. : JMress, 2002
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/R773 2002. Main Library (1)Call number: 658.8/R773 2002.

UP your service! : INSIGHTS : true stories of winners and losers in the quest for superior service / Ron Kaufman. by Publisher: Singapore : Ron Kauman, [2002]Copyright date: copyright 2002
Availability: Items available for loan: Elementary School Library (1)Call number: 658.812/K21 2002. Graduate School Library (1)Call number: 658.812/K21 2002. High School Library (1)Call number: 658.812/K21 2002. Main Library (1)Call number: 658.812/K21 2002.

UP your service!: strategies and action steps to delight your customer NOW! / Ron Kaufman. by Publisher: Singapore: Ron Kauman, [2002]Copyright date: copyright 2002
Availability: Items available for loan: Graduate School Library (2)Call number: 658.8/K21 2002, ... Main Library (1)Call number: 658.8/K21 2002.

The secrets of word-of-mouth marketing: how to trigger expontential sales through runaway word of mouth / George Silverman. by Publisher: N.Y.: AMACOM, [2001]Copyright date: copyright 2001
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/Si587 2001. Main Library (1)Call number: 658.8/Si587 2001.

The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and CArol S. Pearson. by Publisher: MA : McGraw-Hill 2001
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8 /M345 2001.

Marketing research Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 3rd ed.
Publisher: N. J.: Prentice-Hall, 2001
Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/B967 2001.

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