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Strategic marketing management : a means-end approach / Mark E. Parry.

By: Series: The McGraw-Hill Executive MBA seriesPublisher: MA : McGraw-Hill, [2002]Copyright date: copyright 2002Description: 275 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0-07-137222-9
Subject(s): DDC classification:
  • 658.8 P265
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 658.8/P265 2002 (Browse shelf(Opens below)) Available 0091581

Includes bibliographical references and index.

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