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Principles of marketing : a global prespective / Philip Kotler ; Gary Armstrong; Swee Hoon Ang ; Siew Meng Leong, Chin Tiong Tan ; Oliver Yau Hon-Ming.

By: Contributor(s): Publisher: Singapore : Prentice Hall, [2009]Copyright date: copyright 2009Edition: Low price editionDescription: xxvii, 670 pages : illustrations (black and white) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789810697150
Subject(s): DDC classification:
  • 658.8  K87
Summary: "This book selected a good mix of international and Asian cases and vignettes to give your students a stronger understanding of global marketing. Made the text concise and upped the use of visual aids to make learning easier. Refreshed the coverage on contemporary marketing issues with new and updated." -- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 .K87 2009 c.2 (Browse shelf(Opens below)) Available 0114829
Print Materials Main Library General Circulation 658.8 .K87 2009 c.2 (Browse shelf(Opens below)) Available 0102609
Print Materials Main Library General Circulation 658.8 .K87 2009 (Browse shelf(Opens below)) Available 0102383

Replacement for Small business management : an entrepreneurial / Longenecker, Justin G. with accession numbers 83120

Includes bibliographical references (pages 619-639) and index.

"This book selected a good mix of international and Asian cases and vignettes to give your students a stronger understanding of global marketing. Made the text concise and upped the use of visual aids to make learning easier. Refreshed the coverage on contemporary marketing issues with new and updated." -- Provided by publisher.

Text in English.

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